Travel and Tourism in Brazil to 2018



The “Travel and Tourism in Brazil to 2018 report provides detailed market analysis, information and insights, including:

  • Historic and forecast tourist volumes covering the entire Brazilian travel and tourism sector
  • Detailed analysis of tourist spending patterns in Brazil for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
  • Detailed market classification across each category, with analysis using similar metrics
  • Detailed analysis of the airline, hotel, car rental and travel intermediaries industries


Brazil’s travel and tourism sector performed well during the review period (2009−2013), with growth recorded in both domestic and international tourist volumes. The main factors for growth were several projects and programs undertaken by the government and private sector to promote the country’s travel and tourism sector internationally.


This report provides an extensive analysis related to the tourism demands and flows in Brazil:

  • It details historical values for the Brazilian tourism sector for 2009–2013, along with forecast figures for 2014–2018
  • It provides comprehensive analysis of travel and tourism demand factors, with values for both the 2009–2013 review period and the 2014–2018 forecast period
  • The report provides a detailed analysis and forecast of domestic, inbound and outbound tourist flows in Brazil.
  • It provides comprehensive analysis of the trends in the airline, hotel, car rental and travel intermediaries industries, with values for both the 2009–2013 review period and the 2014–2018 forecast period.

Reasons To Buy

Take strategic business decisions using historic and forecast market data related to the travel and tourism sector in Brazil.

  • Understand the demand-side dynamics within the Brazilian travel and tourism sector, along with key market trends and growth opportunities.

Key Highlights

  • Domestic tourism is the major driving force of the Brazilian tourism sector. Driven by a growing middle-class population and the increase in spending power of domestic consumers, the total number of domestic trips increased from 175.4 million in 2009 to 227.4 million in 2013, at a CAGR of 6.70%.
  • The country’s tourism sector is expected to grow substantially due to the hosting of large-scale sports events. The 2014 Fifa World Cup attracted large number of football fans from around the world, and the 2016 Olympic Games in Rio de Janeiro will also draw numerous visitors to the country. Such events not only accelerate tourism but also lead to economic growth and foreign investment in the country. The Brazilian government estimated expenses of US$14.0 billion for the 2014 Fifa World Cup. However, the government spent more than expected, mainly on stadium works and infrastructure development.
  • Brazil is the world’s sixth-most-popular destination for medical tourism, and has more than 4,500 licensed cosmetic surgeons. The medical tourism sector in Brazil is supported primarily by the availability of low-cost medical treatment and a comfortable environment for recuperation. Excellent air connectivity with other Latin American countries and North America also aids in growth. The number of medical tourists to Brazil grew from 40,995 in 2009 to 53,030 in 2013, at a review-period CAGR of 6.65%.
  • International arrivals to Brazil rose at a review-period CAGR of 5.70%, from 4.8 million in 2009 to 6.0 million in 2013. The growth in international arrivals can be attributed to government efforts to promote tourism in neighboring countries such as Argentina. South and Central America were the main contributors to international arrivals, accounting for 3.1 million visitors, equivalent to 50.9% of the total international arrivals in 2013.
  • Outbound tourism from Brazil increased from 4.9 million in 2009 to 8.7 million in 2013, at a CAGR of 15.3% in the review period. Brazil is a rapidly growing outbound market where visitors have increasing levels of average spending due to growth in household incomes. Shopping for fashionable items remains the prime reason for Brazilians travelling abroad. Brazilians also enjoy nightlife, such as visiting cafes, bars and clubs while in a foreign country.
  • Brazil’s aviation market performed well during the review period, with total revenue increasing from BRL18.5 billion (US$9.3 billion) in 2009 to BRL32.3 billion (US$14.8 billion) in 2013, at a CAGR of 14.92%. The main factors driving growth included the growth of LCCs, and an increasing middle-class population.
  • Brazil’s hotel market profited from an increase in the number of domestic and international visitors during the review period. Total hotel revenue increased at a CAGR of 14.08% from BRL23.7 billion (US$11.8 billion) in 2009 to BRL40.1 billion (US$18.4 billion) in 2013, with luxury hotels recording the highest growth in revenue at a CAGR of 19.22%. Room occupancy rates increased from 61.4% in 2009 to 66.5% in 2013. The strong performance in hotel room occupancy rates was a result of the increase in Brazil’s middle class population and growing international tourist arrivals.
  • Brazil’s car rental market grew at a CAGR of 8.29% during the review period to reach a value of BRL2.9 billion (US$1.3billion) in 2013. The majority of car rental revenues are generated at non-airport locations: in 2013, the non-airport car rental value accounted for 64.2% of the total. Business car rentals accounted for 55.3% of the total car rental value in 2013, and leisure car rentals accounted for 44.7%.
  • Brazil’s travel intermediaries’ market value increased at a review-period CAGR of 12.77% to reach BRL14.9 billion (US$6.8 billion) in 2013. The online channel’s market value increased from BRL1.2 billion (US$0.6 billion) in 2009 to BRL2.5 billion (US$1.1 billion) in 2013, at a review-period CAGR of 19.54%. With internet penetration growing, the online travel market is expected to grow further. In 2014, online travel sales will reach BRL3.0 billion (US$1.26 billion), an increase of 20.3% over 2013.

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